Website development mainly occur in two broad “phases”;
Firstly in terms of the initial build of a website, and secondly in terms of ongoing development to improve established websites and web pages.
When related to eMarketing, web development most often involves Landing Page Optimisation (LPO). This involves actively measuring and analysing results of online marketing campaigns and adjusting or optimising pages or websites to better campaign results.
As part of ongoing eMarketing initiatives, web development forms the “structure” on which good eMarketing is done and enables one to manage, measure and continuously improve the online initiatives and results.
Web development therefore impacts all or most eMarketing initiatives and is a continuous improvement process throughout any campaigns lifetime and serves as a benchmark and/or best practice “tool” for future initiatives or campaigns.