Jaco Meiring

Marketing for start-ups

Rule No.1 in marketing: Hire insanely great people!   Rule No.2 in marketing: Spend more (money), and more time on current clients than on acquiring new clients!   Retain current customers The new start-up may not have any clients, so how do you get “retain”…

languages and cultures – names and slogans

Pepsi’s slogan; “Come alive with the Pepsi generation” did not work that well in Taiwan, where it translated as; “Pepsi will bring your ancestors back from the dead”. Coke had a similar problem in China – Coca-Cola became Ke-kou-ke-la, which translated into “bite the wax…

Game Theory

One of the key ingredients for successful organisations in the new economy lies in the creation of partnerships and collaborative ventures with players in different and the same industries. The concept of business relationships between organisations became particularly prominent at the end the 20th century…