Marketing

Marketing for start-ups

Rule No.1 in marketing: Hire insanely great people!   Rule No.2 in marketing: Spend more (money), and more time on current clients than on acquiring new clients!   Retain current customers The new start-up may not have any clients, so how do you get “retain”…

languages and cultures – names and slogans

Pepsi’s slogan; “Come alive with the Pepsi generation” did not work that well in Taiwan, where it translated as; “Pepsi will bring your ancestors back from the dead”. Coke had a similar problem in China – Coca-Cola became Ke-kou-ke-la, which translated into “bite the wax…

The future and Plastic Man

The future is an important topic in all aspects of life and has been a matter of speculation for as long as mankind has existed. Likewise in the world of business – just walk into any bookstore and you will be astounded by the range…